In a world of new marketing platforms and tools, daily, many businesses fall into the trap of focusing on the ‘how’ BEFORE (or completely forgetting) the ‘why’.
There are so many tools and platforms these days for listening and pushing your message that what you want to say is often lost in the shuffle of figuring out where you’re going to be saying it.
Confusing WHY and HOW can lead to problems that will absolutely impact your business’s bottom line.
Taking the time to create a marketing strategy before an execution strategy will save resources . In addition to the stress it will save it will also save you time, money, and increase the overall results of your efforts.
Before going all Bruce Lee and trying to karate chop on every platform available to your business, take a step back and remember to stretch.
First, Define Your ‘Why’
The most important part of any marketing strategy is the WHY. Having a hard time defining your ‘why’? Here are some questions to help you find it:
Why are you doing this? What do you want/hope to achieve? What does success look like?
Any time we pitch a marketing plan to our clients, we start with explaining what we’re trying to achievebefore digging into the weeds. Defining success helps everyone fully comprehend the ideas and stay focused on the outcome.
I took this same method when outlining this blog post.
I asked myself, “what do I want you to learn?” before starting the first paragraph. This process helped guide me through the writing process and ensured I was on the correct track.