Wondering about the benefits of local SEO services? Investing in local SEO (search engine optimization) can seem like a gamble, especially when results aren’t guaranteed. So, why do it?
Like anything in business, the UPSIDE of being ranked number one in your local area for key local search terms are BIG. They could solidify your business as the go-to business and send new customers to your business for years and years to come. Getting to the top can be difficult, but once you’re there… you’re the King or Queen business in town.
The Benefits of Local SEO
Location. Location. Location.
The most important decision a local business can make is choosing a great location. You want a location with a large amount of foot traffic, busy intersections, and thousands of people seeing your storefront every month.
Sure, the best corner in town usually costs a little more for rent, especially in larger towns, but your revenue will be higher and you will save on marketing dollars. You will also build a local brand much faster when everyone can easily find your business and they can easily see your sign or logo when they drive by.
Ok, so we know location is king in real life but what about online?
When it comes to positioning your business, the concept is the same online as it is offline. Location matters. The best location in town is usually near the busiest intersection or shopping center in town. Likewise, the best location online is at the top of the best search rankings.
Local SEO positions your business in the busiest places online – where your customers are looking. You can find the busiest places online by identifying the best search terms in your area and then getting your business to the top for that local search term.
Benefits of Local SEO Services
Does local SEO actually work? Absolutely! And, when it’s done correctly, local SEO can have a huge impact on your business.
What are the specific benefits of local SEO services? When your business shows up number one for the best search results, you will certainly see an increase in website traffic and business activity. The number of calls will increase. The number of customers will increase. If your business and offer are positioned well, revenue will increase and your business will grow.
Being ranked number one for a specific local search term also boosts your brand and authority online. This is similar to the growth you’d see from being physically located on the busiest corner in town.
These are just a few of the advantages of local SEO. Hold the top spot for many years and the consistent revenue and business growth, as well as the branding benefits, could be priceless for your business and family.
Getting to the Top and Staying There!
The world online can be cutthroat.
There is no real way to rent or own the search results the same way you can own or rent the real estate on the best corner in town. Your local competition will always be trying to knock you off the top spot online so they can plant their flag and be the new “best” business in town. They won’t care what they have to do or how much it costs – they will use any tactics necessary to knock you off in order to become the top-ranked business in the local search rankings.
This is why the best local SEO strategies focus on short AND long term strategies. They should build up a solid foundation for your business so your competition can’t easily knock it off. Your competition should need a bulldozer and a large budget to remove your business from being in the best spot online.
Once you get to the top, you’re going to want to hold on tight, which means you will need to uphold your end of the bargain. Now that you have the best spot in town, you also have to provide the best product or service in town so searchers don’t move on to your competition. In addition to your services, you also have to keep your business looking fresh and attractive to new potential customers.
Being the Best Business in Town (Online and Offline)
The best corner in town can’t have a business that looks broken down or outdated. You have to keep your business clean, up to date, and looking fresh. If you don’t, business will suffer and you’ll likely have the local building or health department knocking on your door. The local building department online are the search engines and you have to keep them happy.
How can you keep the search engines, like Google, happy? First, you need to maintain your website by following best web design practices and occasionally adding or updating content on your website. It’s also good to have your customers saying great things about you (online reviews) and other businesses endorsing you with links back to your website.
Although the world has gone digital, the concepts are the same. Local customers are looking for your business. The businesses that are the easiest to be found online, while also providing the best products and services offline, are the ones that are going to reap the benefits. We hope that business is yours!
Have questions about marketing your business online or the benefits of local SEO services? Contact Conversion Strategies to schedule a free 30 minute consultation today. We’ve been serving local businesses since 2012 and would love to help your business reach the top.